CARQUEST Brand Indentity and Logo Guidelines

The CARQUEST brand is a valuable asset, and these guidelines must be followed and applied in a disciplined manner to guide the development of all CARQUEST communications materials. Brand Identity and Logo Guidelines (pdf)

Standards for Using the CARQUEST Logos
The CARQUEST logo is a registered trademark of the CARQUEST Corporation. It is registered with the U.S. Patent and Trademark Office and is the key symbol of the corporate identity. The registered trademark (®), which is integrated into the design of the logo, represents a universally accepted mark signifying proprietary legal protections. It is essential that its usage be managed consistently across all applications. The CARQUEST identity is predominantly defined by the master brand logo: the “shield” logo as shown:

4-color process Color printing EPS 2-color spot screen printing, signage EPS RGB Web, PowerPoint, MS Word JPG black & white printing EPS black & white MS Word JPG

The CARQUEST master brand logo is the CARQUEST "shield," which is the central symbol representing our company. Its power and distinctiveness will be enhanced through consistent and disciplined use. The logos below may be used where such specific communications are required. They must always be reproduced from digital master artwork files. No additional modifiers, designs, words or symbols may be attached to these logos.

	EN FR SP 4-color process Color printing EPS EPS EPS 2-color spot screen printing, signage EPS EPS EPS black & white printing EPS EPS EPS RGB Web, PowerPoint, MS Word JPG JPG JPG
	EN FR ES 4-color process Color printing EPS EPS EPS RGB Web, PowerPoint, MS Word JPG JPG JPG black & white printing EPS EPS EPS
	EN FR ES 4-color process Color printing EPS EPS EPS 2-color spot screen printing, signage EPS EPS EPS RGB Web, PowerPoint, MS Word JPG JPG JPG black & white printing EPS EPS EPS black & white MS Word JPG JPG JPG
	EN FR ES 4-color process Color printing EPS EPS EPS 2-color spot screen printing, signage EPS EPS EPS RGB Web, PowerPoint, MS Word JPG JPG JPG black & white printing EPS EPS EPS black & white MS Word JPG JPG JPG
	EN FR ES 4-color process Color printing EPS EPS EPS 2-color spot screen printing, signage EPS EPS EPS RGB Web, PowerPoint, MS Word JPG JPG JPG black & white printing EPS EPS EPS black & white MS Word JPG JPG JPG
	EN FR ES 4-color process Color printing EPS EPS EPS 2-color spot screen printing, signage EPS EPS RGB Web, PowerPoint, MS Word black & white printing EPS EPS black & white MS Word
	EN FR ES 4-color process Color printing EPS EPS EPS 2-color spot screen printing, signage EPS EPS RGB Web, PowerPoint, MS Word black & white printing EPS EPS black & white MS Word
	4-color process Color printing EPS     2-color spot screen printing, signage EPS   RGB Web, PowerPoint, MS Word JPG black & white printing EPS   black & white MS Word JPG

To aquire an approval to use CARQUEST logos or images, please Write us
or call Customer Care: 1-877-735-2233.